Welton's Wisdom July 26, 2024

Quick Tips from Deathcare Marketing Guru Welton Hong

Drive Attendance to Your Preplanning Lunch and Learn 

By Welton Hong 

Promoting a funeral preplanning lunch and learn is all about creating an irresistible offer and making sure it gets in front of the right people. Facebook’s organic posts, events and ads are the perfect tools to help you do just that. With billions of active users, Facebook gives you a massive audience to tap into. Leveraging these tools can ensure your event reaches those who will benefit most from the information shared. 

Facebook Ads provide a cost-effective method to target specific demographics—such as age groups and geographic locations—which are most likely to be interested in funeral preplanning. By creating engaging ad content with compelling visuals and clear calls to action, you can capture the attention of potential attendees. Plus, with Facebook’s event promotion features, you can track who’s interested and keep the conversation going with them, building trust along the way. 

Now, let’s talk about the “why.” People need a reason to attend your event, and one of the best ways to give them that reason is through testimonials. Share stories from families who have benefited from preplanning or previous attendees who found the information invaluable. These real-life stories add a personal touch and show the true value of what you’re offering. Highlighting these testimonials in your posts and ads can create an emotional connection and convey the practical benefits of funeral preplanning. 

Consistency is key in your promotions. Keep your audience engaged with regular updates, reminders and valuable content about your lunch and learn. Mix it up with videos, infographics and personal stories to keep things interesting. And don’t forget to interact with comments and questions—this builds a sense of community and trust, making people more likely to attend. 

Promoting a funeral preplanning lunch and learn through Facebook and Facebook Ads can dramatically increase attendance and engagement. By targeting the right people, sharing powerful testimonials and staying consistent in your messaging, you’ll not only reach more people but also build a strong foundation of trust and interest in your services.