Presented by: Beth Kelln, VP of Partnerships
Date: May 9th, 2017
Time: 10:30 am EST
Duration: 20-30 minutes
Description: In this first of a three part series, DNA Memorial will help IFDF members understand DNA preservation and it’s importance, provide an overview of the industry, projected market growth and help us connect the dots with a case study about Sarah and her journey with breast cancer. Part II and III will build on this foundation exploring DNA Preservation and the Funeral Industry and finally, DNA and Indefinite Storage and Testing.
We inherit wonderful things from our loved ones. Crystal blue eyes or a curly head of hair. Intelligence, athleticism, and so much more. But we inherit weaknesses as well, including increased risks for hundreds of serious health problems. DNA can be used to make genealogical connections across thousands of years. Deceased loved one’s DNA possess a rich repository of useful, transformative and potentially life saving information for current family members, and descendants to come. For the first time, client families have access to profound medical and genealogical knowledge.
Genetic decoding is leading to a tsunami of information in medicine and ancestry and progressive Funeral Homes connect the dots, staying one step ahead.